Trends · data through August 2026

Retail trends in Lakeland-Winter Haven, FL

Iceflower tracks 336 stores from 145 retail chains in Lakeland-Winter Haven, FL. Dollar General grew fastest over the last year, ahead of Bealls and Michaels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
145
Tracked stores
336
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Bealls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +14.4%
2 B Bealls logo Bealls ▲2 +7.2%
3 M Michaels logo Michaels ▲2 +5.3%
4 F Family Dollar logo Family Dollar ▲1 +4.8%
5 W Walmart logo Walmart - +2.8%
6 D Dollar Tree logo Dollar Tree ▲1 +2.3%
7 V Victoria's Secret logo Victoria's Secret ▲2 +1.9%
8 H Hobby Lobby logo Hobby Lobby ▲1 +0.5%
9 T Tractor Supply Co. logo Tractor Supply Co. ▲1 -2.3%
10 F Five Below logo Five Below - -2.3%
11 B Burlington logo Burlington ▼1 -2.9%
12 T The Home Depot logo The Home Depot ▲1 -4.6%
13 P Pet Supermarket logo Pet Supermarket - -6.0%
14 S Staples logo Staples ▲2 -6.2%
15 H Harbor Freight Tools logo Harbor Freight Tools - -6.7%

Store footprint

Store map

336 tracked store locations in Lakeland-Winter Haven, FL, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.