Trends · data through September 2026

Retail & consumer trends in Lakeland-Winter Haven, FL

Iceflower tracks 4,332 stores from 2,924 retail and consumer chains in Lakeland-Winter Haven, FL. Steak 'n Shake grew fastest over the last year, ahead of Five Below and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,924
Tracked stores
4,332
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Steak 'n Shake and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Steak 'n Shake ▲6 +19.8%
2 Five Below ▲7 +18.6%
3 Subway ▲10 +18.4%
4 Ross Dress for Less ▲2 +18.3%
5 RaceTrac ▲1 +17.7%
6 La Familia Pawn and Jewelry - +16.5%
7 ALDI ▲1 +15.9%
8 MyEyeDr. ▲5 +14.8%
9 Love's Travel Stop ▲6 +14.7%
10 Chevron ▲2 +13.1%
11 Chick-fil-A ▲1 +12.3%
12 Tractor Supply Co. ▲3 +11.9%
13 Hobby Lobby ▲2 +11.9%
14 Culver's ▲2 +10.3%
15 Circle K ▼1 +10.0%

Store footprint

Store map

4,332 tracked store locations in Lakeland-Winter Haven, FL, colored by category group. The top 5 chains by store count run 230 of the 4,332 stores (5%); 2,622 of the 2,924 tracked chains have a single store here. 13% of the tracked stores here are in gas & auto, against 10% across Florida.

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