Trends · data through September 2026

Mexican Restaurants & Taquerias in California

Iceflower tracks 7,660 stores from 5,618 Mexican restaurants & taquerias in California. Tacos Y Mas grew fastest over the last year, ahead of El Pueblo and The Taco Stand.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
5,618
Tracked stores
7,660
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican restaurants & taquerias

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tacos Y Mas and El Pueblo sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tacos Y Mas ▲2 +19.3%
2 E El Pueblo ▲10 +18.8%
3 T The Taco Stand ▲6 +18.1%
4 C Casa Jimenez ▲10 +17.8%
5 L La Fiesta ▼1 +17.4%
6 E El Tapatio ▲7 +13.1%
7 T Taqueria Los Pericos ▲9 +12.2%
8 E El Forastero Mexican Food ▲5 +12.0%
9 S Sol Agave logo Sol Agave ▲5 +11.5%
10 A Avila's El Ranchito ▲4 +11.3%
11 M Mi Ranchito ▲4 +10.9%
12 E El Comal ▲8 +10.4%
13 T Taqueria Los Gallos ▲8 +10.0%
14 S Super Taco ▲3 +9.6%
15 M Marieta's ▲4 +9.0%
  • Tacos La Villa
  • El Roy's Express Mex
  • Alberto's Mexican Food
  • Javier's
  • Lolita's Mexican Food
  • Cocina 35
  • Kalaveras
  • Other tracked chains

Store footprint

Store map

7,660 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Tacos La Villa (15)
  • El Roy's Express Mex (2)
  • Alberto's Mexican Food (43)
  • Javier's (5)
  • Lolita's Mexican Food (4)
  • Cocina 35 (1)
  • Kalaveras (27)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →