Growth
La Fiesta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Fiesta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked La Fiesta locations across 31 US states. Illinois, Georgia, and Texas hold 30% of them.
Tracked stores by state
- Illinois 14
- Georgia 10
- Texas 10
- Florida 7
- North Carolina 6
- Ohio 6
- California 5
- Indiana 5
- Kansas 5
- Tennessee 5
- Arkansas 4
- Nevada 4
- Oregon 4
- New Mexico 3
- Oklahoma 3
- Pennsylvania 3
- Colorado 2
- Louisiana 2
- Michigan 2
- New York 2
- Wisconsin 2
- Alaska 1
- Alabama 1
- Idaho 1
- Kentucky 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- South Carolina 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at La Fiesta
Tracked chains La Fiesta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sage Mart
100
S&G
77
China Lake NAWS Commissary
77
Market 32
76
AAFES Exchange
74
Monnettes Market
64
Fallon NAS Commissary
62
Buttermilk Acres
60
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