Trends · data through September 2026

Breakfast & Brunch Cafes in California

Iceflower tracks 521 stores from 322 breakfast & brunch cafes in California. The Mimosa House grew fastest over the last year, ahead of Egg Tuck and Kimmie's Coffee Cup.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
322
Tracked stores
521
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Mimosa House and Egg Tuck sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Mimosa House ▲1 +19.0%
2 E Egg Tuck logo Egg Tuck - +17.3%
3 K Kimmie's Coffee Cup - +15.5%
4 N Naked Cafe logo Naked Cafe ▲1 +14.9%
5 S Stacks Pancake House - +14.4%
6 B Bill's Cafe - +13.0%
7 T The Breakfast Club at Midtown logo The Breakfast Club at Midtown ▲1 +10.5%
8 M Milk & Honey ▼1 +8.5%
9 S Sunrise Cafe - +8.4%
10 P Popping Yolk Cafe - +7.0%
11 S Stacks ▼1 +6.7%
12 R Richard Walker's Pancake House - +6.5%
13 E Eggs 'n Things ▲1 +4.3%
14 L Loaded Cafe Restaurants - +1.4%
15 T Toasted ▲1 +0.7%
  • Breakfast Republic
  • The Original Pancake House
  • Broken Yolk Cafe
  • Country Waffles
  • Toasted
  • Snooze, an A.M. Eatery
  • Huckleberry's
  • Other tracked chains

Store footprint

Store map

521 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Breakfast Republic (8)
  • The Original Pancake House (15)
  • Broken Yolk Cafe (22)
  • Country Waffles (15)
  • Toasted (5)
  • Snooze, an A.M. Eatery (4)
  • Huckleberry's (26)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Huckleberry's logo Huckleberry's 26
  • 2 B Broken Yolk Cafe logo Broken Yolk Cafe 22
  • 3 T The Original Pancake House logo The Original Pancake House 15
  • 4 C Country Waffles 15
  • 5 B Breakfast Republic logo Breakfast Republic 8
  • 6 S Sunrise Cafe 7
  • 7 T The Mimosa House 7
  • 8 M Morning Glory 7
  • 9 L Loaded Cafe Restaurants 6
  • 10 P Popping Yolk Cafe 5
  • 11 S Stacks 5
  • 12 T The Breakfast Club at Midtown logo The Breakfast Club at Midtown 5
  • 13 K Kimmie's Coffee Cup 5
  • 14 E Eggs 'n Things 5
  • 15 T Toasted 5
  • 16 E Egg Tuck logo Egg Tuck 5
  • 17 B Bill's Cafe 5
  • 18 M Milk & Honey 4
  • 19 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery 4
  • 20 N Naked Cafe logo Naked Cafe 4
  • 21 D Denica's Real Food Kitchen 4
  • 22 S Stacks Pancake House 4
  • 23 R Richard Walker's Pancake House 4
  • 24 M Madres Brunch 3
  • 25 G Good Day Cafe 3
  • 26 W Wake and Late 3
  • 27 H Hot Off The Griddle logo Hot Off The Griddle 3
  • 28 F Friends With Benedicts Mimosa House 2
  • 29 R Red Maple Cafe 2
  • 30 C Cafe Gratitude logo Cafe Gratitude 2
  • 31 T The Breakfast Mug 2
  • 32 T Toast Cafe & Grill 2
  • 33 E Eggspresso 2
  • 34 E Eggbred 2
  • 35 U Uncle John's Pancake House 2
  • 36 H Hole in One 2
  • 37 T The Neighborhood Cafe 2
  • 38 T The Flying Yolk logo The Flying Yolk 2
  • 39 T Tommy's Cafe 2
  • 40 S Squeeze In 2
  • 41 W & Waffles 2
  • 42 C Country Harvest Restaurant 2
  • 43 I I Heart Pancakes 2
  • 44 E Eat At Rudy's logo Eat At Rudy's 2
  • 45 S Sugar 'N Spice 2
  • 46 B Blu Jam Cafe logo Blu Jam Cafe 2
  • 47 B Broken Yolk 2
  • 48 G Gram Cafe & Pancakes 2
  • 49 W Wholly Crepe logo Wholly Crepe 2
  • 50 F Franco’s Flapjack Family Restaurant 2

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