Trends · data through September 2026

Upscale Casual in California

Iceflower tracks 216 stores from 27 upscale casual chains in California. Yard House grew fastest over the last year, ahead of Maggiano's Little Italy and Seasons 52.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
27
Tracked stores
216
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Yard House and Maggiano's Little Italy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Y Yard House logo Yard House - +9.6%
2 M Maggiano's Little Italy logo Maggiano's Little Italy ▲1 +0.5%
3 S Seasons 52 logo Seasons 52 ▲1 +0.1%
4 N North Italia logo North Italia - -1.8%
5 T The Cheesecake Factory logo The Cheesecake Factory - -5.2%
6 P Pacific Catch - -6.7%
7 M Malibu Farm San Diego - -7.6%
8 E Eureka logo Eureka - -12.6%
9 G Granville - -13.2%
10 R Reunion Kitchen + Drink - -14.0%
11 P P.F. Chang's logo P.F. Chang's - -15.3%
12 I Il Fornaio ▼2 -16.3%
13 T The Melting Pot logo The Melting Pot - -21.5%
14 Z Zinqué logo Zinqué - -23.2%
  • The Cheesecake Factory
  • Yard House
  • P.F. Chang's
  • Eureka
  • North Italia
  • JOEY Restaurants
  • Pacific Catch
  • Other tracked chains

Store footprint

Store map

216 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • The Cheesecake Factory (45)
  • Yard House (31)
  • P.F. Chang's (26)
  • Eureka (23)
  • North Italia (9)
  • JOEY Restaurants (5)
  • Pacific Catch (15)
  • Other tracked chains

Top tracked chains by store count

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