Growth
El Torito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Torito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 129 | El Torito | -24.8% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked El Torito locations across 23 US states. California, Texas, and Illinois hold 64% of them.
Tracked stores by state
- California 38
- Texas 5
- Illinois 3
- Virginia 3
- Arizona 2
- Kentucky 2
- North Carolina 2
- New York 2
- Alabama 1
- Arkansas 1
- Delaware 1
- Florida 1
- Iowa 1
- Indiana 1
- Kansas 1
- Missouri 1
- Nevada 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at El Torito
Tracked chains El Torito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Supermercado
100
Valle's Produce
87
Torres Fresh Market
81
Supermercado Chapala
62
Super Mercado Trejo
39
La Chiquita
37
Aguilar's Meat Market
37
Taqueria El Meson
35
Familia Fresh Market Berwyn
35
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