Growth
La Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 56 | La Mexicana | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
103 tracked La Mexicana locations across 31 US states. Texas, California, and Florida hold 34% of them.
Tracked stores by state
- Texas 14
- California 13
- Florida 8
- Wisconsin 8
- Georgia 5
- Indiana 5
- Illinois 4
- Michigan 4
- Pennsylvania 4
- Tennessee 4
- New Mexico 3
- Ohio 3
- South Carolina 3
- Connecticut 2
- Kentucky 2
- Louisiana 2
- Maryland 2
- New Jersey 2
- Oregon 2
- Virginia 2
- Arizona 1
- Iowa 1
- Idaho 1
- Massachusetts 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- New York 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at La Mexicana
Tracked chains La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
La Lupita
100
Supermercado Gran Morelos
65
Mi Familia Market
57
Third Base Market & Spirits
45
La Mexicanita Fresh Market
44
La Morenita Market
40
Acme Food and Pharmacy
40
Twins Food Mart
33
San Paso Truck Stop
26
More trends