Growth
La Mexicana against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Mexicana's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-3.0% |
| 2 |
T
Texas Roadhouse
|
+5.2% |
| 3 |
C
Chili's Grill & Bar
|
+7.9% |
| 4 |
O
Olive Garden
|
+1.6% |
| 5 |
A
Applebee's Grill + Bar
|
-3.2% |
| 6 |
L
LongHorn Steakhouse
|
+7.2% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.7% |
| 8 |
O
Outback Steakhouse
|
-0.2% |
| 9 |
T
The Cheesecake Factory
|
+0.7% |
| 10 |
D
Denny's
|
-8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked La Mexicana locations across 28 US states.
Tracked stores by state
- Texas 10
- Wisconsin 7
- California 6
- Georgia 5
- Florida 4
- Indiana 4
- Michigan 4
- Pennsylvania 3
- South Carolina 3
- Kentucky 2
- Louisiana 2
- Maryland 2
- New Jersey 2
- Ohio 2
- Oregon 2
- Tennessee 2
- Connecticut 1
- Iowa 1
- Illinois 1
- Massachusetts 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Nevada 1
- New York 1
- Virginia 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at La Mexicana
Tracked chains La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado Gran Morelos
100
T
Third Base Market & Spirits
97
L
La Mexicanita Fresh Market
72
T
Twins Food Mart
66
N
Nagra Pump and Pantry
65
S
San Paso Truck Stop
56
M
Maxx Foods
54
T
Templeton Market & Deli
42
A
Army-Air Force Exchange Serv
38
Army-Air Force Exchange Serv
38
A
Alpine Market
35
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