Growth
Mi Tierra against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Tierra's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Mi Tierra locations across 11 US states.
Tracked stores by state
- Kentucky 2
- New Jersey 2
- Wisconsin 2
- California 1
- Idaho 1
- Illinois 1
- Indiana 1
- Maryland 1
- North Carolina 1
- New York 1
- Oklahoma 1
Customer overlap
Who shops at Mi Tierra
Tracked chains Mi Tierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Guanajuato
100
L
La Guanajuato Grocery and Restaurant
86
P
Panaderia la Azteca
44
S
Seasoned Pub & Grill
44
E
Ernestos Mexican Cuisine
40
O
Oldham County Country Club
39
T
TaColumbus
33
L
La Grange Flooring
33
G
Guatemex Market
32
G
Gustavo's Mexican Grill
32
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