Growth
Mi Tierra against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Tierra's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 78 | Mi Tierra | +6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked Mi Tierra locations across 22 US states. California, Florida, and Texas hold 34% of them.
Customer overlap
Who shops at Mi Tierra
Tracked chains Mi Tierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends