Growth
Azteca Mexican against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Azteca Mexican's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 15 | Azteca Mexican | +0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
128 tracked Azteca Mexican locations across 32 US states. California, Texas, and Washington hold 32% of them.
Tracked stores by state
- California 21
- Texas 11
- Washington 9
- Florida 8
- Tennessee 6
- Alabama 5
- Colorado 5
- Michigan 5
- North Carolina 5
- New York 5
- Ohio 5
- Iowa 4
- Virginia 4
- Georgia 3
- Idaho 3
- Illinois 3
- Minnesota 3
- Wisconsin 3
- Indiana 2
- Massachusetts 2
- Missouri 2
- New Jersey 2
- Oklahoma 2
- South Carolina 2
- Delaware 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- North Dakota 1
- Nebraska 1
- South Dakota 1
Customer overlap
Who shops at Azteca Mexican
Tracked chains Azteca Mexican customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cefco Wash
100
Paul's Big M
97
The Wildcat Sports Pub
70
Premier Ag
67
Ontario Orchards
66
Byrne Dairy
65
Raby's Ace Home Center
65
Azalea Inn & Time Out Sports Bar
63
SUNY Oswego
59
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