Growth ranking
Fastest-growing tracked Mexican restaurants & taquerias
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kotija Jr Taco Shop and Marieta's sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | K Kotija Jr Taco Shop | ▲2 | +20.0% |
| 2 | M Marieta's | ▲2 | +12.7% |
| 3 |
S
Sayulitas Mexican Food
|
▲1 | +11.4% |
| 4 |
C
Cotijas Taco Shop
|
▲1 | +10.2% |
| 5 | F Fresheria | ▲2 | +9.6% |
| 6 |
L
Lolita's Mexican Food
|
▲1 | +6.2% |
| 7 |
R
Roberto's Taco Shop
|
▲1 | +5.7% |
| 8 | J Jilberto's Mexican Food | ▲2 | +5.5% |
| 9 | R Rigoberto's Taco Shop | - | +4.8% |
| 10 | S Serranos Mexican Food | ▼1 | +4.5% |
| 11 | L Lourdes Mexican Food | - | +4.3% |
| 12 | R Rosarito's Mexican Food | - | +4.0% |
| 13 | P Primos Mexican Food & Cantina | - | +3.4% |
| 14 | S Santanas Mexican Food | ▲1 | +2.1% |
| 15 | V Vallarta Express | ▲1 | +1.7% |
- Lolita's Mexican Food
- Cocina 35
- Roberto's Taco Shop
- Cafe Coyote
- Vallarta Express
- Rockin' Baja Lobster - Gaslamp
- Tacos El Franc
- Other tracked chains
Store footprint
Store map
813 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted.
- Lolita's Mexican Food (4)
- Cocina 35 (1)
- Roberto's Taco Shop (21)
- Cafe Coyote (1)
- Vallarta Express (3)
- Rockin' Baja Lobster - Gaslamp (2)
- Tacos El Franc (1)
- Other tracked chains
Top tracked chains by store count
-
1
R
- 2 J Jilberto's Mexican Food 6
- 3 S Santanas Mexican Food 5
- 4 6 664 TJ Birrieria 5
-
5
C
-
6
T
Tacos El Gordo 5
- 7 R Rigoberto's Taco Shop 5
- 8 L Los Tacos 4
- 9 M Marieta's 4
- 10 T Tonys Fresh Mexican Food 4
-
11
S
- 12 F Fresheria 4
- 13 T The Taco Stand 4
-
14
L
- 15 P Primos Mexican Food & Cantina 4
- 16 L Lourdes Mexican Food 3
-
17
P
Puesto 3
- 18 K Kotija Jr Taco Shop 3
- 19 S Serranos Mexican Food 3
- 20 C Cocina De Barrio 3
- 21 R Rosarito's Mexican Food 3
- 22 A Armando's Mexican Food 3
- 23 V Vallarta Express 3
- 24 L La Fuente Mexican Food 3
-
25
F
Filiberto's Mexican Food 3
- 26 M Mike's Red Tacos 3
- 27 L Los Panchos 2
- 28 L La Perla Cocina Mexicana 2
- 29 T Taco Fiesta 2
- 30 E Eribertos Mexican Food 2
- 31 E El Viejon Seafood 2
-
32
K
Karina's Mexican Seafood 2
- 33 C Cocina Del Charro 2
- 34 P Pancho's Mexican Grill 2
- 35 C Colima's Mexican Food 2
- 36 T Tacos El Trompo 2
- 37 P Pedro's Tacos 2
- 38 C Carnitas Las Michoacanas 2
-
39
A
Azteca Mexican 2
- 40 D Don Roman Taco Shop 2
- 41 N Nachos Taco Shop 2
- 42 G Graciela's Taco Shop 2
- 43 A Asada Mexican Restaurant 2
- 44 L Los Primos 2
- 45 L Los Amigos Mexican Food 2
- 46 K Kotija Taco Shop 2
- 47 T Trujillo's Taco Shop 2
- 48 Q Que Tortas 2
- 49 E El Pollo Grill 2
- 50 C Crack Taco Shop 2
More trends