Growth
Mi Pueblo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Pueblo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
92 tracked Mi Pueblo locations across 25 US states. Texas, North Carolina, and California hold 36% of them.
Tracked stores by state
- Texas 12
- North Carolina 11
- California 10
- Mississippi 6
- Florida 5
- Indiana 5
- Kentucky 5
- Wisconsin 4
- Arkansas 3
- Arizona 3
- Idaho 3
- Michigan 3
- Oklahoma 3
- Virginia 3
- Alabama 2
- Maryland 2
- Oregon 2
- Tennessee 2
- Washington 2
- Massachusetts 1
- Minnesota 1
- New York 1
- South Carolina 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Mi Pueblo
Tracked chains Mi Pueblo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oliver's Market
100
Petaluma Market
95
Friedman's Home Improvement
78
Pearl River Valley Electric
60
Alexander Hardware & Supply
55
Aiken Veterinary Clinic
52
Grumpy's Sports Pub
48
PACE Supply
47
McNear's Saloon & Dining House
46
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