Growth
El Tapatio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Tapatio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 25 | El Tapatio | +0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
111 tracked El Tapatio locations across 30 US states. California, Texas, and Missouri hold 39% of them.
Tracked stores by state
- California 19
- Texas 15
- Missouri 9
- Colorado 8
- Oregon 8
- North Carolina 5
- Florida 4
- Oklahoma 4
- Tennessee 4
- Washington 4
- Arizona 3
- Illinois 3
- Iowa 2
- Idaho 2
- Kentucky 2
- Louisiana 2
- Michigan 2
- New Jersey 2
- Utah 2
- Kansas 1
- Maryland 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New York 1
- Ohio 1
- South Carolina 1
- South Dakota 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at El Tapatio
Tracked chains El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Ol' Pastime Tavern
100
Simerly's
96
City Market
75
Eagle Feather Trading Post
68
Knowles Home Furnishings
64
Thriftway
62
Alston Country Store
57
Walmart Vision & Glasses
50
ilani Casino Resort
48
Deli Store
47
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