Growth
El Tapatio against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Tapatio's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-2.7% |
| 2 |
T
Texas Roadhouse
|
+4.3% |
| 3 |
C
Chili's Grill & Bar
|
- |
| 4 |
O
Olive Garden
|
+2.5% |
| 5 |
A
Applebee's Grill + Bar
|
-3.6% |
| 6 |
L
LongHorn Steakhouse
|
+6.8% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.2% |
| 8 |
O
Outback Steakhouse
|
+0.6% |
| 9 |
T
The Cheesecake Factory
|
+1.0% |
| 10 |
D
Denny's
|
-10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
106 tracked El Tapatio locations across 30 US states.
Tracked stores by state
- California 16
- Texas 15
- Colorado 9
- Missouri 9
- Oregon 9
- Florida 4
- North Carolina 4
- Oklahoma 4
- Tennessee 4
- Washington 4
- Illinois 3
- Arizona 2
- Iowa 2
- Kentucky 2
- Louisiana 2
- New Jersey 2
- Utah 2
- Idaho 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New York 1
- Ohio 1
- South Carolina 1
- South Dakota 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at El Tapatio
Tracked chains El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Ol' Pastime Tavern
100
S
Simerly's
97
I
Interstate Tavern
77
E
Eagle Feather Trading Post
68
K
Knowles Home Furnishings
63
A
Alston Country Store
55
D
Deli Store
46
H
Hardin County Clerk's Office
46
N
Nolin Rural Electric Coop
42
Nolin Rural Electric Coop
42
More trends