Growth
The Taco Stand against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Taco Stand's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 80 | The Taco Stand | +15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked The Taco Stand locations across 6 US states. California, Michigan, and Texas hold 77% of them.
Customer overlap
Who shops at The Taco Stand
Tracked chains The Taco Stand customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends