Growth
Mexico Lindo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mexico Lindo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 54 | Mexico Lindo | +6.4% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked Mexico Lindo locations across 35 US states. California, Texas, and Indiana hold 30% of them.
Tracked stores by state
- California 8
- Texas 7
- Indiana 3
- Alabama 2
- Colorado 2
- Florida 2
- Georgia 2
- North Carolina 2
- New York 2
- South Carolina 2
- Tennessee 2
- Virginia 2
- Wisconsin 2
- Alaska 1
- Arkansas 1
- Arizona 1
- Connecticut 1
- Hawaii 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Montana 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- Washington 1
Customer overlap
Who shops at Mexico Lindo
Tracked chains Mexico Lindo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kaneohe MCAS Commissary
100
Megamart Supermarket
68
Goodfellow AFB Commissary
45
Kizuna Sushi Bar & Grill
37
Fiesta Supermarket
32
Hardware Hawaii
30
Klipper Golf Course
22
La Jarochita Pasteleria & Carniceria
19
Marine Corps Exchange
18
Andy's Produce Market
18
More trends