Growth
Tacos El Gordo against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Gordo's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Tacos El Gordo locations across 9 US states.
Tracked stores by state
- California 5
- Texas 2
- Arkansas 1
- Colorado 1
- North Carolina 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at Tacos El Gordo
Tracked chains Tacos El Gordo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Stars & Stripes Travel Center
84
C
Carnival Supermarket
81
A
Apple Tree Market
80
M
MWR Ticket and Travel
72
P
Petco Park
71
Petco Park
71
M
Manolo Farmers Market
64
M
Mohsen Oil
61
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