Growth
Mi Ranchito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Ranchito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 37 | Mi Ranchito | +3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Mi Ranchito locations across 32 US states. Texas, California, and Kansas hold 33% of them.
Tracked stores by state
- Texas 13
- California 8
- Kansas 5
- Colorado 4
- Florida 4
- Alabama 3
- Arkansas 3
- Missouri 3
- Nebraska 3
- New York 3
- Utah 3
- Kentucky 2
- North Carolina 2
- Nevada 2
- Ohio 2
- Virginia 2
- Wisconsin 2
- Georgia 1
- Iowa 1
- Indiana 1
- Maryland 1
- Mississippi 1
- New Jersey 1
- New Mexico 1
- Oklahoma 1
- Pennsylvania 1
- Rhode Island 1
- South Carolina 1
- South Dakota 1
- Washington 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Mi Ranchito
Tracked chains Mi Ranchito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oliver's Market
100
Molsberry Market
83
PACE Supply
80
Nick's Gas & Liquor
78
Grocery Kart
61
Roy's Service Center
57
Friedman's Home Improvement
51
Deer Creek Grill
48
First Electric Cooperative
48
Ceramic Tile Center
46
More trends