Growth
La Tapatia against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Tapatia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 107 | L La Tapatia | +0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked La Tapatia locations across 20 US states.
Tracked stores by state
- Texas 8
- California 5
- Florida 4
- Tennessee 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- Georgia 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- Nevada 1
- Ohio 1
- Oregon 1
- Utah 1
- Washington 1
Customer overlap
Who shops at La Tapatia
Tracked chains La Tapatia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Market at Beaver Dam
100
P
Park Avenue Sports Cafe
54
S
Supermercados Mexico
53
T
The Refuge Restaurant & Lounge
52
B
Beaver Dam
47
Beaver Dam
47
C
Chill Zone Liquor
45
T
Tavern At Bown Crossing
36
E
Economy Cash & Carry
32
T
Tower Lanes
27
D
Don Pedro
26
More trends