Growth
La Perla Tapatia against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Perla Tapatia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked La Perla Tapatia locations across 9 US states.
Tracked stores by state
- California 9
- Florida 2
- Washington 2
- Colorado 1
- Indiana 1
- Mississippi 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at La Perla Tapatia
Tracked chains La Perla Tapatia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
N
Novillos Meat Market
98
C
Cost Less Food Co.
95
B
Big Liquor
83
V
Viva Market 22
63
M
Mohsen
58
D
Deiberto's Mexican Restaurant
41
P
Patriot Gas and Premium Jerky
40
F
Frazier Farms
39
Frazier Farms
39
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