Growth
Taqueria La Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Taqueria La Mexicana locations across 12 US states. California, Texas, and Florida hold 61% of them.
Tracked stores by state
- California 8
- Texas 6
- Florida 3
- North Carolina 3
- Iowa 1
- Louisiana 1
- Maryland 1
- New York 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Taqueria La Mexicana
Tracked chains Taqueria La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends