Growth
El Portal against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Portal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked El Portal locations across 12 US states. California, Nebraska, and Alabama hold 61% of them.
Tracked stores by state
- California 10
- Nebraska 3
- Alabama 1
- Arizona 1
- Illinois 1
- Louisiana 1
- North Carolina 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at El Portal
Tracked chains El Portal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mountain Vista Market
100
Tags One Stop / Phillips 66
65
Danville Grocery
59
178 Bar & Grill
56
Dam Korner
54
Lowe's Nursery
49
Mr. Quick Store
43
Hartselle Beverage
43
Pak N Save
39
L & M Lumber
38
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