Growth
Margaritas against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Margaritas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 172 | M Margaritas | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Margaritas locations across 14 US states.
Tracked stores by state
- Connecticut 1
- Georgia 1
- Hawaii 1
- Iowa 1
- Illinois 1
- Indiana 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- Ohio 1
- Tennessee 1
Customer overlap
Who shops at Margaritas
Tracked chains Margaritas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fastimes Community Market
100
L
Lisa's Restaurant & Lounge
99
N
Naifeh's Food Market
91
F
Fuller's Market
82
W
Western View Golf and Pub
80
S
Smokin
78
I
Interstate Bowling Center
76
T
The Depot Sports Pub
74
C
Cushnoc Brewing Company
69
W
White Duck Brew Pub
69
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