Growth
Tacos La Villa against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos La Villa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 68 | Tacos La Villa | - |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Tacos La Villa locations across 2 US states. California holds 94% of them.
Tracked stores by state
- California 15
- Georgia 1
Customer overlap
Who shops at Tacos La Villa
Tracked chains Tacos La Villa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends