Growth
El Zarape against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Zarape's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked El Zarape locations across 17 US states. California, Texas, and Alaska hold 50% of them.
Customer overlap
Who shops at El Zarape
Tracked chains El Zarape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hammer and Wikan Grocery
100
Chris's Quick Lube
53
Kroner & Baer
41
Spring Hollow Feed and Supply
40
Willy and Billy Tobacco Shack
39
Emery's Grill
38
Linney Breaux's
38
Cantina Bravo Mexican Grill
37
Frech Mexican Grill
37
Cora's Wine and Beverage
34
More trends