Growth
El Zarape against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Zarape's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked El Zarape locations across 11 US states.
Customer overlap
Who shops at El Zarape
Tracked chains El Zarape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hammer and Wikan Grocery
100
P
Petersburg Police Department
41
C
Cora's Wine and Beverage
29
B
Brathaus
28
S
Sundae Station
26
G
Guajilo's
21
B
BG Beverage Center
21
E
Easy Street Cafe
21
U
Uptown Downtown
20
7
7 Days Market
20
More trends