Growth
Roberto's Taco Shop against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roberto's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 36 | Roberto's Taco Shop | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Roberto's Taco Shop locations across 6 US states. California, Nevada, and Texas hold 93% of them.
Tracked stores by state
- California 24
- Nevada 14
- Texas 2
- Arizona 1
- New Mexico 1
- Utah 1
Customer overlap
Who shops at Roberto's Taco Shop
Tracked chains Roberto's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends