Growth
Chevys Fresh Mex against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chevys Fresh Mex's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
| 134 |
C
|
-15.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Chevys Fresh Mex locations across 8 US states.
Tracked stores by state
- California 9
- Florida 3
- Maryland 3
- Missouri 2
- New Jersey 2
- Minnesota 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at Chevys Fresh Mex
Tracked chains Chevys Fresh Mex customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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