Growth ranking
Fastest-growing tracked Mexican fast food & fast casual chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costa Vida and Super Taqueria sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
C
Costa Vida
|
▲2 | +12.1% |
| 2 | S Super Taqueria | ▲2 | +11.4% |
| 3 | B Blue Burro | ▲3 | +11.0% |
| 4 | E El Ranchito Taco Shop | ▲2 | +9.8% |
| 5 |
V
Valerie's Taco Shop
|
▲1 | +9.0% |
| 6 | C California Burrito | ▲1 | +8.3% |
| 7 |
E
El Pollo Loco
|
- | +7.3% |
| 8 |
J
Jimboy's Tacos
|
▲1 | +4.9% |
| 9 |
L
La Salsa
|
▲2 | +4.9% |
| 10 | S Senor Baja | ▲2 | +4.8% |
| 11 | B Burrito King | ▲2 | +4.8% |
| 12 |
B
Baja Fish Tacos
|
▲1 | +4.7% |
| 13 |
S
Sombrero Mexican Food
|
▲1 | +4.5% |
| 14 |
M
Miguel's Jr.
|
- | +4.1% |
| 15 |
C
Chipotle Mexican Grill
|
- | +4.1% |
- Taco Bell
- Chipotle Mexican Grill
- El Pollo Loco
- Del Taco
- Rubio's
- Miguel's Jr.
- King Taco
- Other tracked chains
Store footprint
Store map
2,513 tracked store locations in California. The 7 largest tracked chains are highlighted.
- Taco Bell (685)
- Chipotle Mexican Grill (526)
- El Pollo Loco (399)
- Del Taco (368)
- Rubio's (123)
- Miguel's Jr. (22)
- King Taco (17)
- Other tracked chains
Top tracked chains by store count
-
1
T
Taco Bell 685
-
2
C
-
3
E
-
4
D
Del Taco 368
-
5
R
Rubio's 123
-
6
B
Baja Fresh 35
-
7
J
-
8
C
Cafe Rio Mexican Grill 25
-
9
W
Wahoo's Fish Taco 23
-
10
M
-
11
C
Castañeda's Mexican Food 22
- 12 C Chronic Tacos 20
-
13
S
Sharky's Woodfired Mexican Grill 17
- 14 K King Taco 17
-
15
Q
Qdoba 13
-
16
R
Roll Em Up 11
-
17
L
- 18 C California Burrito 10
- 19 A Adalberto's Mexican Food 10
- 20 S Super Taqueria 9
- 21 E El Ranchito Taco Shop 9
-
22
S
-
23
B
-
24
B
Burros & Fries 8
- 25 S Senor Baja 7
-
26
S
Sancho's Tacos 7
-
27
H
HomeState 6
- 28 D Dos Coyotes Border Cafe 5
- 29 T TacoMania 5
- 30 B Blue Burro 5
- 31 C City Tacos 4
-
32
H
Hole Mole 4
-
33
V
- 34 R Rosa Maria's 4
-
35
T
Taco Time 4
- 36 T Taco Shack 4
- 37 E El Chilito 4
- 38 T Taco Bar 3
-
39
C
- 40 M Mi Burrito Mexican Grill 3
- 41 B Burrito King 3
- 42 H Hilberto's Mexican Food 3
- 43 T Taco Express 2
- 44 B Burrito Brothers 2
-
45
T
Taco Hut 2
-
46
M
Moe's Southwest Grill 2
- 47 T Taco Star 1
-
48
T
Taco Del Mar 1
- 49 T Taco Shop 1
-
50
S
Surf Taco 1
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