Trends · data through September 2026

Health & Beauty trends in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 3,132 stores from 2,560 health & beauty chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. SalonCentric grew fastest over the last year, ahead of CVS Pharmacy and Pearle Vision.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,560
Tracked stores
3,132
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SalonCentric and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 SalonCentric ▲5 +13.2%
2 CVS Pharmacy - +12.6%
3 Pearle Vision ▲1 +10.9%
4 MyEyeDr. - +10.5%
5 Supercuts ▲3 +10.0%
6 LensCrafters ▲1 +9.3%
7 Pariser Dermatology Specialists - +9.1%
8 Ulta Beauty - +8.7%
9 Chesapeake Bay ENT ▲2 +8.6%
10 European Wax Center ▲1 +8.0%
11 Hair Cuttery - +6.2%
12 Orangetheory Fitness ▲4 +6.0%
13 Morrison Dental Group ▲3 +5.3%
14 YMCA ▲4 +4.6%
15 Romantic Kingdom ▲1 +4.3%

Store footprint

Store map

3,132 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC, colored by category. The top 5 chains by store count run 162 of the 3,132 stores (5%); 2,390 of the 2,560 tracked chains have a single store here. 9% of the tracked health & beauty stores here are dentists, against 12% across Virginia.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.