Trends · data through September 2026

Makeup & Cosmetics in Virginia

Iceflower tracks 37 stores from 9 makeup & cosmetics in Virginia. Merle Norman Cosmetic Studio grew fastest over the last year, ahead of SEPHORA and The Cosmetics Company Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
37
Consumer panel
130M+

Growth ranking

Fastest-growing tracked makeup & cosmetics

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Merle Norman Cosmetic Studio and SEPHORA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio - +14.7%
2 S SEPHORA logo SEPHORA - +0.1%
3 T The Cosmetics Company Store - -7.7%
  • SEPHORA
  • MAC Cosmetics
  • The Cosmetics Company Store
  • Aritaum
  • Merle Norman Cosmetic Studio
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa
  • Nail Tek
  • Other tracked chains

Store footprint

Store map

37 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • SEPHORA (22)
  • MAC Cosmetics (1)
  • The Cosmetics Company Store (3)
  • Aritaum (2)
  • Merle Norman Cosmetic Studio (3)
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa (1)
  • Nail Tek (2)
  • Other tracked chains

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