Trends · data through September 2026

Spas in Virginia

Iceflower tracks 439 stores from 396 spa chains in Virginia. Escape Salon & Day Spa grew fastest over the last year, ahead of Shapes Salon & Day Spa and MassageLuXe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
396
Tracked stores
439
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spa chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Escape Salon & Day Spa and Shapes Salon & Day Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Escape Salon & Day Spa - -5.3%
2 Shapes Salon & Day Spa - -14.1%
3 MassageLuXe - -15.0%
4 Aura Day Spa - -33.4%
  • Escape Salon & Day Spa
  • Hand & Stone Massage and Facial Spa
  • Spa World
  • Woodhouse Spa
  • Refined Aesthetics
  • Salt Spa & Wellness Center
  • Solace Day Spa
  • Other tracked chains

Store footprint

Store map

439 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 30 of the 439 stores (7%); 375 of the 396 tracked chains have a single store here. 3% of the tracked health & beauty stores here are spas, the same share as across the United States.

  • Escape Salon & Day Spa (3)
  • Hand & Stone Massage and Facial Spa (17)
  • Spa World (1)
  • Woodhouse Spa (2)
  • Refined Aesthetics (1)
  • Salt Spa & Wellness Center (1)
  • Solace Day Spa (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Hand & Stone Massage and Facial Spa 17
  • 2 MassageLuXe 4
  • 3 Escape Salon & Day Spa 3
  • 4 Shapes Salon & Day Spa 3
  • 5 Aura Day Spa 3
  • 6 Hand and Stone Massage and Facial Spa 3
  • 7 Prime IV Hydration & Wellness 3
  • 8 VIO Med Spa 2
  • 9 Youthful Beginnings Medi Spa 2
  • 10 Metro politan nail bar 2
  • 11 Thistle Medical Skincare Studio 2
  • 12 King Spa & Sauna 2
  • 13 Origins Thai Spa 2
  • 14 Flawless Aesthetics and Wellness 2
  • 15 Relax Spa 2
  • 16 Sana Day Spa 2
  • 17 Serenity Spa 2
  • 18 Glow Med Spa 2
  • 19 Nova Therapeutic Massage 2
  • 20 Solace Day Spa 2
  • 21 Woodhouse Spa 2
  • 22 The Vintage Spa 1
  • 23 Blue Velvet Spa & Boutique 1
  • 24 Jade Massage Center 1
  • 25 Essentials Massage and Facials of Stafford 1
  • 26 ProMD Health Ashburn 1
  • 27 Esme Esthetic Studio 1
  • 28 The Feel Better Lounge 1
  • 29 Pure Med Spa 1
  • 30 Exhale Skin Studio 1
  • 31 Novah Beauty Bar 1
  • 32 Fountains Day Spa 1
  • 33 The Teal Center 1
  • 34 The Aesthetic Xpert 1
  • 35 The Omni Homestead Resort 1
  • 36 Ocean Spa 1
  • 37 Serenity Day Spa 1
  • 38 Opal Foot Spa 1
  • 39 Eliz's Nails 1
  • 40 Rejuvenation Clinic 1
  • 41 JoyLife SPA 1
  • 42 OM Laser & Wellness 1
  • 43 MAI Glo Spa 1
  • 44 Zen Day Spa 1
  • 45 The Tox Boutique 1
  • 46 Chi Spa Lounge 1
  • 47 Neroli Med Spa & Beauty Lounge 1
  • 48 Shahnti Aesthetic Medicine 1
  • 49 Zilda Brazilian Spa 1
  • 50 Club West Med Spa 1

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