Trends · data through September 2026

Health & Beauty trends in Richmond, VA

Iceflower tracks 1,827 stores from 1,418 health & beauty chains in Richmond, VA. Massage Envy grew fastest over the last year, ahead of Orangetheory Fitness and Commonwealth Dentistry.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,418
Tracked stores
1,827
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Envy and Orangetheory Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Massage Envy ▲2 +19.8%
2 Orangetheory Fitness ▲4 +16.6%
3 Commonwealth Dentistry ▲4 +8.8%
4 Aspen Dental ▲4 +7.3%
5 Ulta Beauty - +5.8%
6 Buff City Soap ▲1 +1.3%
7 Virginia Eye Institute - +0.9%
8 The Vitamin Shoppe - -0.9%
9 Richmond Eye Associates - -1.0%
10 CVS Pharmacy - -1.0%
11 America's Best Contacts & Eyeglasses ▲1 -2.1%
12 Great Clips - -2.2%
13 Cutz for Guys ▲2 -2.9%
14 Sally Beauty ▼1 -3.0%
15 Royal Nails ▲1 -3.4%

Store footprint

Store map

1,827 tracked store locations in Richmond, VA, colored by category. The top 5 chains by store count run 151 of the 1,827 stores (8%); 1,303 of the 1,418 tracked chains have a single store here. 9% of the tracked health & beauty stores here are dentists, against 12% across Virginia.

Top tracked chains by store count

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