Trends · data through August 2026

Health & Beauty trends in Richmond, VA

Iceflower tracks 528 stores from 323 health & beauty chains in Richmond, VA. Buff City Soap grew fastest over the last year, ahead of The Vitamin Shoppe and Gold's Gym.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
323
Tracked stores
528
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Buff City Soap and The Vitamin Shoppe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Buff City Soap logo Buff City Soap - +12.4%
2 T The Vitamin Shoppe logo The Vitamin Shoppe ▲2 +10.0%
3 G Gold's Gym logo Gold's Gym ▲1 +5.0%
4 S Sally Beauty logo Sally Beauty ▲1 +4.8%
5 U Ulta Beauty logo Ulta Beauty - +3.5%
6 P Palm Beach Tan logo Palm Beach Tan - +2.6%
7 C CVS Pharmacy logo CVS Pharmacy - +0.6%
8 B Beauty Zone - -3.5%
9 V Virginia Eye Institute - -4.1%
10 W Walgreens logo Walgreens - -4.8%
11 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses ▲1 -5.9%
12 C Cutz for Guys - -6.1%
13 H Hair Cuttery logo Hair Cuttery ▲1 -6.5%
14 G GNC logo GNC - -8.3%
15 G Great Clips logo Great Clips ▲1 -8.4%

Store footprint

Store map

528 tracked store locations in Richmond, VA, colored by category.

Top tracked chains by store count

More trends

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