Trends · data through September 2026

Beauty Salons in Virginia

Iceflower tracks 1,386 stores from 1,315 beauty salon chains in Virginia. European Wax Center grew fastest over the last year, ahead of Perfect Eyebrows and Shubh Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,315
Tracked stores
1,386
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty salon chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. European Wax Center and Perfect Eyebrows sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 European Wax Center - +1.8%
2 Perfect Eyebrows ▲1 +0.1%
3 Shubh Beauty - -3.5%
4 Latin Beauty Salon - -22.8%
5 Salon del Sol ▼1 -25.9%
6 Amazing Lash Studio - -33.0%
  • European Wax Center
  • Beauty To Go
  • The Hair Palace
  • Ash Salon
  • Devinn Nail Bar Newport News
  • Current By Nese, LLC
  • AOC Salon
  • Other tracked chains

Store footprint

Store map

1,386 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 44 of the 1,386 stores (3%); 1,282 of the 1,315 tracked chains have a single store here. 10% of the tracked health & beauty stores here are beauty salons, against 8% across the United States.

  • European Wax Center (29)
  • Beauty To Go (2)
  • The Hair Palace (1)
  • Ash Salon (1)
  • Devinn Nail Bar Newport News (1)
  • Current By Nese, LLC (1)
  • AOC Salon (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 European Wax Center 29
  • 2 Amazing Lash Studio 5
  • 3 Perfect Eyebrows 4
  • 4 Elite Brow Studio 3
  • 5 Shubh Beauty 3
  • 6 Salon del Sol 3
  • 7 Latin Beauty Salon 3
  • 8 Waxing the City 3
  • 9 Orange Beauty 2
  • 10 AOC Salon 2
  • 11 Perfect Touch Brows 2
  • 12 Bella Hair Studio 2
  • 13 Brow and Body Spa 2
  • 14 Forever Beauty 2
  • 15 The Glam Life Beauty Bar 2
  • 16 Salon Vivace 2
  • 17 Hello Sugar 2
  • 18 Dream Salon 2
  • 19 Studio B 2
  • 20 Posh Salon 2
  • 21 Radiance Salon & Medi-Spa 2
  • 22 New York Thread 2
  • 23 Beauty To Go 2
  • 24 Rose Beauty Brows 1
  • 25 Joi Wig Salon 1
  • 26 Salon CK 1
  • 27 Nail'd it LLC 1
  • 28 BN Nails & Spa 1
  • 29 Magic Beauty Salon 1
  • 30 Sweet Honey Hair Co 1
  • 31 Siren Stylist 1
  • 32 Beauty Bank 1
  • 33 BK The Barber 1
  • 34 Hair Elegance 1
  • 35 Split Enz Salon 1
  • 36 Maya Nails and Spa 1
  • 37 Bangs & Boujee Salon 1
  • 38 Bondi Blonde Hair Studio and Spa 1
  • 39 Salon Van De 1
  • 40 Salon DeShano 1
  • 41 Act 1 Salon and Spa 1
  • 42 NORA NAIL BAR 1
  • 43 King's Beauty Center & Nail Bar 1
  • 44 Color By Chrome 1
  • 45 Hair by Clay 1
  • 46 Pavillion Hair Studio 1
  • 47 Indy & Bo Hair Co. 1
  • 48 Tanni’s Thread and Wax 1
  • 49 Gossip Salon 1
  • 50 Flawless By Naaz 1

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