Trends · data through September 2026

Thrift Stores in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 34 stores from 15 thrift stores in San Jose-Sunnyvale-Santa Clara, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked thrift stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - -14.2%
  • Goodwill
  • Value Village
  • American Cancer Society Discovery Shop
  • Buy Sell Loan
  • The Thrift Box
  • Hope Thrift Store
  • San Jose Flea Market
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 24 of the 34 stores (71%); 12 of the 15 tracked chains have a single store here. 3% of the tracked retail stores here are thrift stores, against 4% across California.

  • Goodwill (17)
  • Value Village (2)
  • American Cancer Society Discovery Shop (3)
  • Buy Sell Loan (1)
  • The Thrift Box (1)
  • Hope Thrift Store (1)
  • San Jose Flea Market (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.