Growth
Pandora against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pandora's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pandora | +12.1% |
| 2 | Claire's | -22.0% |
| 3 | Piercing Pagoda | +1.3% |
| 4 | Kendra Scott | +2.8% |
| 5 | Swarovski | - |
| 6 | Lovisa | - |
| 7 | Icing | -72.6% |
| 8 | Best of Everything | +1.2% |
| 9 | Pura Vida | -21.8% |
| 10 | Penelope | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
515 tracked Pandora locations across 48 US states and DC. California, Florida, and Texas hold 30% of them.
Tracked stores by state
- California 67
- Florida 49
- Texas 41
- New York 26
- Illinois 23
- New Jersey 22
- Ohio 20
- Georgia 19
- Pennsylvania 17
- Michigan 14
- North Carolina 14
- Nevada 14
- Tennessee 14
- Virginia 14
- Washington 13
- Massachusetts 11
- Arizona 10
- Colorado 10
- Maryland 10
- South Carolina 9
- Indiana 8
- Delaware 7
- Missouri 7
- Alabama 6
- Minnesota 6
- Oregon 6
- Utah 6
- Wisconsin 6
- Kentucky 5
- Mississippi 5
- Connecticut 4
- Louisiana 4
- Hawaii 3
- Kansas 3
- Oklahoma 3
- Arkansas 2
- Idaho 2
- Nebraska 2
- New Hampshire 2
- Rhode Island 2
- Alaska 1
- District of Columbia 1
- Iowa 1
- Maine 1
- Montana 1
- North Dakota 1
- New Mexico 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Pandora
Tracked chains Pandora customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Coach
100
Foot Locker
52
Journeys
47
JD Sports
46
SEPHORA
43
Marc Jacobs
39
Ulta Beauty
36
Target
35
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