Growth
Pandora against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pandora's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.8% |
| 2 |
K
Kay Jewelers
|
+2.7% |
| 3 |
T
Tiffany & Co.
|
-3.1% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.8% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.8% |
| 7 |
J
Jared
|
+8.0% |
| 8 |
S
Shane Co.
|
+5.5% |
| 9 |
D
David Yurman
|
+11.9% |
| 10 |
C
Cartier
|
-21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
232 tracked Pandora locations across 34 US states.
Tracked stores by state
- Texas 25
- Florida 22
- California 16
- Illinois 15
- Ohio 14
- Pennsylvania 14
- New Jersey 13
- Virginia 12
- Georgia 11
- Maryland 10
- North Carolina 9
- Michigan 7
- Indiana 6
- New York 6
- Alabama 5
- Utah 5
- Arizona 4
- Colorado 4
- South Carolina 4
- Washington 4
- Delaware 3
- Hawaii 3
- Louisiana 3
- Wisconsin 3
- Idaho 2
- Kentucky 2
- Missouri 2
- Tennessee 2
- Arkansas 1
- Connecticut 1
- Iowa 1
- Maine 1
- Mississippi 1
- Nevada 1
Customer overlap
Who shops at Pandora
Tracked chains Pandora customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Williamstown Super Buy Rite Liquors
100
M
Marc Jacobs
39
Marc Jacobs
39
More trends