Growth
New Balance against its category
The biggest tracked US shoe stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Balance's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Foot Locker
|
-3.8% |
| 2 |
D
DSW Designer Shoe Warehouse
|
-3.1% |
| 3 |
B
Boot Barn
|
+17.3% |
| 4 |
J
JD Sports
|
+11.9% |
| 5 |
J
Journeys
|
+0.9% |
| 6 |
F
Famous Footwear
|
-10.3% |
| 7 |
S
Shoe Carnival
|
-9.5% |
| 8 |
H
Hibbett Sports
|
+5.1% |
| 9 |
C
Champs Sports
|
-0.5% |
| 10 |
D
DTLR
|
+3.7% |
| 20 |
N
New Balance
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked New Balance locations across 26 US states.
Tracked stores by state
- California 13
- Florida 11
- Pennsylvania 6
- Virginia 6
- Texas 5
- Massachusetts 4
- Maryland 4
- North Carolina 4
- Maine 3
- New Jersey 3
- New York 3
- Ohio 3
- Tennessee 3
- Colorado 2
- Georgia 2
- Illinois 2
- Nevada 2
- South Carolina 2
- Alabama 1
- Arizona 1
- Delaware 1
- Idaho 1
- Louisiana 1
- Michigan 1
- Utah 1
- Washington 1
Customer overlap
Who shops at New Balance
Tracked chains New Balance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Seaside Skin Care
100
S
San Diego NB Commissary
22
M
MWR Ticket and Travel
21
More trends