Growth
New Balance against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Balance's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
200 tracked New Balance locations across 36 US states and DC. California, Texas, and Florida hold 33% of them.
Tracked stores by state
- California 31
- Texas 19
- Florida 16
- New York 11
- Massachusetts 8
- Georgia 7
- Illinois 7
- New Jersey 7
- Ohio 7
- Tennessee 7
- Maryland 6
- Minnesota 6
- North Carolina 6
- Pennsylvania 6
- Virginia 6
- Colorado 5
- Arizona 3
- Connecticut 3
- District of Columbia 3
- Delaware 3
- Maine 3
- Michigan 3
- New Hampshire 3
- South Carolina 3
- Utah 3
- Washington 3
- Missouri 2
- Oklahoma 2
- Oregon 2
- Wisconsin 2
- Alabama 1
- Arkansas 1
- Idaho 1
- Louisiana 1
- New Mexico 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at New Balance
Tracked chains New Balance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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