Trends · data through September 2026

Grocery & Convenience trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 2,216 stores from 1,677 grocery & convenience chains in San Francisco-Oakland-Fremont, CA. Costco grew fastest over the last year, ahead of Fred's Liquor and La Hacienda Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,677
Tracked stores
2,216
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costco and Fred's Liquor sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Costco - +14.7%
2 Fred's Liquor - +10.2%
3 La Hacienda Market - +8.7%
4 Luke's Local ▲2 +7.4%
5 Grocery Outlet ▲1 +6.0%
6 Bi-Rite Market ▲1 +5.3%
7 Sprouts Farmers Market - +2.8%
8 New India Bazaar ▲1 +1.7%
9 Total Wine & More ▲1 +1.2%
10 Island Pacific Seafood Market ▲1 +0.8%
11 Trader Joe's - -0.2%
12 Bob's Discount Liquors - -0.4%
13 Arteaga's Food Center - -2.3%
14 India Cash & Carry - -2.6%
15 Mi Rancho Supermarket - -2.7%

Store footprint

Store map

2,216 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category. The top 5 chains by store count run 226 of the 2,216 stores (10%); 1,533 of the 1,677 tracked chains have a single store here. 4% of the tracked grocery & convenience stores here are discount grocers, against 6% across California.

Top tracked chains by store count

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