Trends · data through August 2026

Gas & Auto trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 379 stores from 157 gas & auto chains in San Francisco-Oakland-Fremont, CA. Marathon grew fastest over the last year, ahead of 76 and SP+ Parking.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
157
Tracked stores
379
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marathon and 76 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Marathon logo Marathon - +19.8%
2 7 76 logo 76 - +9.2%
3 S SP+ Parking logo SP+ Parking - +6.4%
4 K Kwik Serv - +5.6%
5 C Chevron logo Chevron - +3.1%
6 O O'Reilly Auto Parts logo O'Reilly Auto Parts - -1.0%
7 S Shell logo Shell - -4.9%
8 E Exxon logo Exxon - -5.8%
9 A ABM Facility Services logo ABM Facility Services - -6.2%
10 F Fuel 24/7 - -9.0%
11 A ARCO logo ARCO - -9.9%
12 A AutoZone logo AutoZone - -13.0%
13 S Speedway logo Speedway - -21.5%

Store footprint

Store map

379 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

  • Gas Station (253)
  • Parking (38)
  • Car Wash (33)
  • Auto Parts Store (15)
  • Auto Repair Service (13)
  • Auto Rental Service (13)
  • Vehicle Service (7)
  • Other categories

Top tracked chains by store count

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