Growth
Miniso against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Miniso's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked Miniso locations across 22 US states. California, Florida, and New York hold 60% of them.
Tracked stores by state
- California 40
- Florida 7
- New York 6
- Illinois 4
- North Carolina 3
- Texas 3
- Virginia 3
- Washington 3
- Colorado 2
- Georgia 2
- Massachusetts 2
- Maryland 2
- Nevada 2
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Montana 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Miniso
Tracked chains Miniso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends