Growth
Miniso against its category
The biggest tracked US furniture stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Miniso's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IKEA
|
+3.8% |
| 2 |
A
At Home
|
-7.4% |
| 3 |
A
Ashley HomeStore
|
+1.8% |
| 4 |
M
Mattress Firm
|
-5.0% |
| 5 |
B
Bob's Discount Furniture
|
+10.5% |
| 6 |
C
Cost Plus World Market
|
+18.6% |
| 7 |
R
Rooms To Go
|
+4.8% |
| 8 |
R
Rooms To Go Patio
|
+1.8% |
| 9 |
L
Living Spaces
|
+4.1% |
| 10 |
L
La-Z-Boy
|
+0.7% |
| 25 |
M
Miniso
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
90 tracked Miniso locations across 23 US states.
Tracked stores by state
- California 40
- Florida 7
- New York 6
- Illinois 4
- Washington 4
- North Carolina 3
- Texas 3
- Virginia 3
- Colorado 2
- Georgia 2
- Massachusetts 2
- Maryland 2
- Nevada 2
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Montana 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Miniso
Tracked chains Miniso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
?
ダイソー
96
ダイソー
96
M
MWR Ticket and Travel
71
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