Growth
Miniso against its category
The biggest tracked US furniture stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Miniso's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IKEA
|
-3.9% |
| 2 |
A
At Home
|
-9.7% |
| 3 |
C
Cost Plus World Market
|
+8.3% |
| 4 |
A
Ashley HomeStore
|
+6.3% |
| 5 |
B
Bob's Discount Furniture
|
- |
| 6 |
R
Rooms To Go
|
-2.8% |
| 7 |
L
Living Spaces
|
-0.4% |
| 8 |
K
Kirkland's
|
+4.7% |
| 9 |
R
Rooms To Go Patio
|
-2.9% |
| 10 |
T
The Container Store
|
-19.7% |
| 14 |
M
Miniso
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Miniso locations across 20 US states.
Tracked stores by state
- California 35
- Florida 6
- New York 5
- Illinois 4
- North Carolina 3
- Texas 3
- Virginia 3
- Maryland 2
- Nevada 2
- Washington 2
- Colorado 1
- Delaware 1
- Georgia 1
- Kansas 1
- Massachusetts 1
- Mississippi 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Miniso
Tracked chains Miniso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
?
ダイソー
100
ダイソー
100
T
Tokyo Central
84
Tokyo Central
84
M
MWR Ticket and Travel
68
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