Trends · data through September 2026

Family & Value Apparel in San Francisco-Oakland-Fremont, CA

Iceflower tracks 53 stores from 18 family & value apparel chains in San Francisco-Oakland-Fremont, CA. Uniqlo grew fastest over the last year, ahead of Gap and Levi's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
53
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Gap sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Uniqlo logo Uniqlo - +12.3%
2 G Gap logo Gap - +2.1%
3 L Levi's logo Levi's - -1.3%
4 R Rainbow Shops logo Rainbow Shops - -7.7%
5 O Old Navy logo Old Navy - -8.4%
  • Old Navy
  • Uniqlo
  • Gap
  • Levi's
  • Tommy Hilfiger
  • Rainbow Shops
  • Calvin Klein
  • Other tracked chains

Store footprint

Store map

53 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Old Navy (18)
  • Uniqlo (7)
  • Gap (7)
  • Levi's (4)
  • Tommy Hilfiger (1)
  • Rainbow Shops (3)
  • Calvin Klein (1)
  • Other tracked chains

Top tracked chains by store count

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