Growth
Banana Republic against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Banana Republic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
255 tracked Banana Republic locations across 45 US states. California, Florida, and Texas hold 31% of them.
Tracked stores by state
- California 34
- Florida 22
- Texas 22
- New York 17
- New Jersey 13
- Illinois 12
- Georgia 9
- Pennsylvania 9
- Arizona 8
- Virginia 8
- Michigan 7
- Massachusetts 6
- Missouri 6
- North Carolina 6
- Maryland 5
- Nevada 5
- Ohio 5
- Connecticut 4
- Minnesota 4
- Oregon 4
- Washington 4
- Wisconsin 4
- Alabama 3
- Colorado 3
- Mississippi 3
- Rhode Island 3
- South Carolina 3
- Tennessee 3
- Utah 3
- Indiana 2
- Louisiana 2
- Maine 2
- New Hampshire 2
- Arkansas 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Kansas 1
- Kentucky 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Banana Republic
Tracked chains Banana Republic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends