Growth
Banana Republic against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Banana Republic's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 61 |
B
Banana Republic
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Banana Republic locations across 28 US states.
Tracked stores by state
- Florida 11
- Pennsylvania 7
- Virginia 6
- California 5
- Georgia 5
- Illinois 5
- Maryland 5
- New York 5
- Ohio 5
- Texas 5
- Michigan 3
- New Jersey 3
- Maine 2
- Mississippi 2
- North Carolina 2
- Nevada 2
- Alabama 1
- Arizona 1
- Colorado 1
- Connecticut 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Oregon 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Banana Republic
Tracked chains Banana Republic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends