Growth
Cotton On against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cotton On's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
| 13 | Cotton On | -11.8% |
Share of tracked category spend, indexed
Store footprint
Store map
87 tracked Cotton On locations across 19 US states. California, Texas, and Florida hold 62% of them.
Tracked stores by state
- California 33
- Texas 12
- Florida 9
- Virginia 5
- Arizona 4
- Utah 4
- New Jersey 3
- New York 3
- Colorado 2
- Maryland 2
- Minnesota 2
- Delaware 1
- Idaho 1
- Massachusetts 1
- Michigan 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Cotton On
Tracked chains Cotton On customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends