Growth
Cotton On against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cotton On's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+6.9% |
| 2 |
B
Burlington
|
+2.6% |
| 3 |
O
Old Navy
|
-0.4% |
| 4 |
A
American Eagle
|
-7.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+13.8% |
| 7 |
H
H&M
|
-4.8% |
| 8 |
M
Men's Wearhouse
|
-0.2% |
| 9 |
Z
Zara
|
-0.8% |
| 10 |
B
Bealls
|
-0.7% |
| 78 |
C
Cotton On
|
-7.9% |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked Cotton On locations across 19 US states.
Tracked stores by state
- California 33
- Texas 12
- Florida 9
- Virginia 5
- Arizona 4
- Utah 4
- New Jersey 3
- New York 3
- Colorado 2
- Maryland 2
- Delaware 1
- Idaho 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Cotton On
Tracked chains Cotton On customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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