Trends · data through September 2026

Bookstores in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 61 stores from 49 bookstore chains in San Diego-Chula Vista-Carlsbad, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
49
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Barnes & Noble - +1.4%
  • Barnes & Noble
  • Book Off
  • UC San Diego Bookstore
  • U.S. News & World Report
  • TC's Rockets
  • Warwick's
  • SDSU Bookstore
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 17 of the 61 stores (28%); 47 of the 49 tracked chains have a single store here. 2% of the tracked retail stores here are bookstores, the same share as across California.

  • Barnes & Noble (12)
  • Book Off (1)
  • UC San Diego Bookstore (1)
  • U.S. News & World Report (1)
  • TC's Rockets (1)
  • Warwick's (1)
  • SDSU Bookstore (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Barnes & Noble 12
  • 2 Mysterious Galaxy 2
  • 3 Book Off 1
  • 4 D.G. Wills Bookstore 1
  • 5 Footnote Books 1
  • 6 Bluebird Play 1
  • 7 Julian Book House 1
  • 8 Barnes & Noble College 1
  • 9 Southern California Comics 1
  • 10 Seabreeze Books and Charts 1
  • 11 Friendly Used Bookstore 1
  • 12 KUSI News 1
  • 13 Pressed 1
  • 14 Friends of the Poway Library Bookstore 1
  • 15 Pennywise Books 1
  • 16 La Playa Books 1
  • 17 Adams Avenue Books 1
  • 18 Artifact Books 1
  • 19 Jovani’s collectibles 1
  • 20 Rockpile Bookstore 1
  • 21 Nuclear Comics North Park 1
  • 22 Christian Book & Nutrition Center 1
  • 23 University of San Diego Bookstore 1
  • 24 Knowhere Games & Comics 1
  • 25 Joyride Bookshop 1
  • 26 Diesel, A Bookstore 1
  • 27 UC San Diego Bookstore 1
  • 28 U.S. News & World Report 1
  • 29 TC's Rockets 1
  • 30 Warwick's 1
  • 31 SDSU Bookstore 1
  • 32 Verbatim Books 1
  • 33 Bay Books Coronado 1
  • 34 Comickaze Comics Books and More 1
  • 35 Meet Cute Romance Bookshop 1
  • 36 The Book Catapult 1
  • 37 San Diego City College Bookstore 1
  • 38 Now Or Never Comics 1
  • 39 Yesteryear Comics 1
  • 40 Old Town Gift Co. 1
  • 41 Adult Depot 1
  • 42 Libélula Books 1
  • 43 Camino Books 1
  • 44 The Comics Stronghold 1
  • 45 Bluestocking Books 1
  • 46 I Am Catholic Gear and Bookstore 1
  • 47 BNi Building News 1
  • 48 Maxwell's House of Books 1
  • 49 Street Smart Bookstore 1

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