Trends · data through September 2026

Discount Stores in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 139 stores from 26 discount store chains in San Diego-Chula Vista-Carlsbad, CA. Five Below grew fastest over the last year, ahead of Dollar Tree and Daiso.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
139
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below - +14.4%
2 Dollar Tree - +8.4%
3 Daiso - -13.1%
4 Family Dollar ▲1 -13.3%
5 99 Cents Only Stores - -84.0%
6 Big Lots ▼1 -99.0%
  • Dollar Tree
  • Five Below
  • Daiso
  • GTM Discount Store
  • Dollar General
  • ダイソー
  • Saldos Victoria
  • Other tracked chains

Store footprint

Store map

139 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 111 of the 139 stores (80%); 17 of the 26 tracked chains have a single store here. 4% of the tracked retail stores here are discount stores, against 7% across California.

  • Dollar Tree (62)
  • Five Below (10)
  • Daiso (5)
  • GTM Discount Store (2)
  • Dollar General (2)
  • ダイソー (1)
  • Saldos Victoria (1)
  • Other tracked chains

Top tracked chains by store count

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