Trends · data through September 2026

Food & Drink trends in Provo-Orem-Lehi, UT

Iceflower tracks 1,276 stores from 739 food & drink chains in Provo-Orem-Lehi, UT. Cupbop grew fastest over the last year, ahead of Rocky Mountain Chocolate Factory and Dutch Bros Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
739
Tracked stores
1,276
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cupbop and Rocky Mountain Chocolate Factory sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cupbop ▲6 +18.1%
2 Rocky Mountain Chocolate Factory ▲2 +17.3%
3 Dutch Bros Coffee ▲3 +17.3%
4 Chick-fil-A - +11.3%
5 Burger King ▲5 +9.9%
6 In-N-Out Burger ▲3 +8.5%
7 Swig - +8.3%
8 Culver's ▲3 +8.3%
9 Panda Express - +7.7%
10 Five Guys ▲6 +7.7%
11 McDonald's - +6.8%
12 Chili's Grill & Bar ▲2 +6.1%
13 Chipotle Mexican Grill ▲3 +6.1%
14 Olive Garden - +5.9%
15 Nothing Bundt Cakes - +5.5%

Store footprint

Store map

1,276 tracked store locations in Provo-Orem-Lehi, UT, colored by category. The top 5 chains by store count run 106 of the 1,276 stores (8%); 595 of the 739 tracked chains have a single store here. 4% of the tracked food & drink stores here are casual dining, against 6% across Utah.

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