Growth
Arctic Circle against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Arctic Circle's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.7% |
| 2 |
C
Chick-fil-A
|
+3.9% |
| 3 |
T
Taco Bell
|
-4.6% |
| 4 |
W
Wendy's
|
-11.1% |
| 5 |
B
Burger King
|
+3.0% |
| 6 |
P
Panda Express
|
+6.4% |
| 7 |
R
Raising Cane's Chicken Fingers
|
-4.5% |
| 8 |
D
Dairy Queen
|
0.0% |
| 9 |
A
Arby's
|
-3.6% |
| 10 |
C
Culver's
|
+7.9% |
| 39 |
A
Arctic Circle
|
-2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked Arctic Circle locations across 8 US states.
Customer overlap
Who shops at Arctic Circle
Tracked chains Arctic Circle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bee's Marketplace
77
Bee's Marketplace
77
P
Peterson's Fresh Market
40
T
The Border Store
39
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