Growth
Arctic Circle against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Arctic Circle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 23 | Arctic Circle | +0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked Arctic Circle locations across 8 US states. Utah, Idaho, and Oregon hold 92% of them.
Customer overlap
Who shops at Arctic Circle
Tracked chains Arctic Circle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Bee's Marketplace
77
Macey's
64
Broulim's
59
Harmons
52
Peterson's Fresh Market
40
The Border Store
39
Holiday Oil
39
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