Growth
Mo' Bettahs Hawaiian Style Food against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mo' Bettahs Hawaiian Style Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Mo' Bettahs Hawaiian Style Food locations across 7 US states. Utah, Texas, and Oklahoma hold 77% of them.
Customer overlap
Who shops at Mo' Bettahs Hawaiian Style Food
Tracked chains Mo' Bettahs Hawaiian Style Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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