Growth
Zao Asian Cafe against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zao Asian Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Zao Asian Cafe locations across 2 US states. Utah holds 95% of them.
Customer overlap
Who shops at Zao Asian Cafe
Tracked chains Zao Asian Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harmons
98
Macey's
70
Maverik
59
Harmons Gas
49
Costa Vida
40
Harmons Pharmacy
40
Lin's Market
37
Harmon's Brickyard
36
Aubergine Kitchen
34
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