Growth
Costa Vida against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Costa Vida's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
90 tracked Costa Vida locations across 14 US states. Utah, Idaho, and Texas hold 71% of them.
Tracked stores by state
- Utah 46
- Idaho 12
- Texas 6
- Colorado 5
- Arizona 4
- Nevada 4
- Washington 4
- California 3
- Kansas 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Tennessee 1
- Wyoming 1
Customer overlap
Who shops at Costa Vida
Tracked chains Costa Vida customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Macey's
51
Al's Sporting Goods
44
Lin's Market
41
Harmons
41
Lee's Marketplace
36
Deseret Book
34
Bee's Marketplace
30
Swig
27
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