Trends · data through September 2026

Leisure & Travel trends in Provo-Orem-Lehi, UT

Iceflower tracks 229 stores from 207 leisure & travel chains in Provo-Orem-Lehi, UT. Cinemark grew fastest over the last year, ahead of GameStop and Choice Hotels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
207
Tracked stores
229
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cinemark and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cinemark - +15.0%
2 GameStop - +13.3%
3 Choice Hotels - +7.5%
4 Holiday Inn Express & Suites - -13.9%
  • Hotels & Rentals
  • Entertainment Location
  • Park
  • Golf Course
  • Movie Theater
  • Theme Parks & Attractions
  • Swimming Pool
  • Other categories

Store footprint

Store map

229 tracked store locations in Provo-Orem-Lehi, UT, colored by category. The top 5 chains by store count run 19 of the 229 stores (8%); 194 of the 207 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are theme parks & attractions, against 2% across Utah.

  • Hotels & Rentals (44)
  • Entertainment Location (23)
  • Park (22)
  • Golf Course (14)
  • Movie Theater (12)
  • Theme Parks & Attractions (12)
  • Swimming Pool (10)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 5
  • 2 Cinemark 4
  • 3 GameStop 4
  • 4 Hampton Inn & Suites 3
  • 5 Holiday Inn Express & Suites 3
  • 6 La Quinta Inn & Suites 2
  • 7 Fat Cats 2
  • 8 Springville 2
  • 9 Jack & Jill Lanes 2
  • 10 Thanksgiving Point 2
  • 11 SpringHill Suites 2
  • 12 Days Inn 2
  • 13 Motel 6 2
  • 14 Provo Inn & Suites 1
  • 15 Larry H. Miller Field 1
  • 16 Nephi Swimming Pool 1
  • 17 Laser Assault 1
  • 18 Gotta Dance Performing Arts Studio 1
  • 19 Megaplex 8 Theater 1
  • 20 Drawn to Dragons 1
  • 21 Payson City Aquatic Center 1
  • 22 Pioneer Valley 1
  • 23 Sundance Resort 1
  • 24 Sugarloaf 1
  • 25 Timpanogos Cave National Monument 1
  • 26 BYU Museum of Art 1
  • 27 Heber Valley Camp 1
  • 28 Getout Games 1
  • 29 Mapleton City Park 1
  • 30 SB Paintball 1
  • 31 Dry Creek Bench 1
  • 32 The Kreative Kiln 1
  • 33 Downtown Park 1
  • 34 Beehive Bazaar 1
  • 35 Total Archery Challenge 1
  • 36 Springville Playhouse 1
  • 37 Polynesian Days Utah Festival 1
  • 38 Utah Swim Academy 1
  • 39 Studio C 1
  • 40 Lindon Marina 1
  • 41 Red Giant Escape Rooms 1
  • 42 Cirque Lodge 1
  • 43 Yuba State Park 1
  • 44 Glen Ray's Corn Maze and Pumpkin Patch 1
  • 45 The Lab 1
  • 46 Cornbelly's Corn Maze & Pumpkin Fest 1
  • 47 Fairfield Inn & Suites Provo Orem 1
  • 48 Covey Center for the Arts 1
  • 49 Safari Motel 1
  • 50 Peaks Ice Arena 1

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