Growth
FiiZ Drinks against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks FiiZ Drinks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked FiiZ Drinks locations across 13 US states. Utah, Texas, and Idaho hold 78% of them.
Tracked stores by state
- Utah 41
- Texas 6
- Idaho 4
- Nevada 3
- Arizona 2
- Colorado 2
- Arkansas 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- Ohio 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at FiiZ Drinks
Tracked chains FiiZ Drinks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
96
Macey's
53
Costa Vida
46
Lee's Marketplace
43
Swig
42
Lin's Market
42
Kent's Market
42
Utah DMV Richfield Office
41
Harmons
38
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